Loafe

I do all the things for Loafe, from managing wholesale orders and updating the website to art directing collaborations and coordinating with local artists. I design point-of-sale materials, keep the brand looking cohesive across every touchpoint, and handle the day-to-day creative needs of the business. I also create Klaviyo emails that align with campaign goals and the brand’s laid-back tone. It’s all part of the small biz juggle.