Pod&Parcel

While working at Podpac, I updated the packaging design for Pod & Parcel to create a more consistent and cohesive brand look. I developed brand guidelines to ensure future products followed a clear visual direction, with a focus on building a recognisable theme across all packs. The refreshed designs helped strengthen Pod & Parcel’s shelf presence, improve brand recognition, and set the foundation for consistent branding as the range continues to grow.