100 years as the Spirit of Australia

While working at MercerBell, the go-to creative studio for Qantas’ Australian campaigns, I was fortunate to be part of a proactive pitch for the Qantas Centenary logo lock-up. Twelve months ahead of the airline’s 100-year celebration, our team developed and presented a range of concept directions to the Qantas marketing team, celebrating the evolution of one of Australia’s most iconic brands. Being involved in such a meaningful milestone and contributing creative thinking to this project was a real privilege and a career highlight.