Qantas Business Rewards Collaboration with American Express

This project involved the creation of over 60 deliverables across a range of marketing channels, including print and digital media. My role was multifaceted, covering concept development, artworking, retouching, and overseeing the work of other designers. I worked closely with the Art Director, account managers, and the production team to ensure all assets met the highest standard and were delivered on time.

As part of the campaign, we also created an engaging in-person brand experience where customers received personalised luggage tags with custom embossed initials. I was responsible for concepting the signage for the pop-up experience and developing a style guide to support the digital screen developer team.